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The Rollio Blog: Salesforce

Improve your sales strategy today

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We love this Dreamforce keynote from Salesforce Chairman & CEO Marc Benioff – hitting the nail on the head with innovations that are changing the way we work. Central to it all? Supercharged mobility - optimizing productivity, making connections and empowering our teams to be Customer Trailblazers:

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Salespeople don’t love paperwork. So it shouldn’t come as a surprise that your sales team has a bad relationship with your CRM.

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"Simplify, Simplify." Thoreau If your friend needs directions to your house, you don’t send them to pick up a map, look up the street, find it on the grid and maneuver their way to your house.

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8 Lead Response Secrets to Help You Win

Buyers today do their homework before they talk to a salesperson. If they reach out to

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Now that we have your attention, the answer is no. But it's not always quick and easy either. 

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Did you know that only 13 percent of businesses believe that their lead generation strategies are "very successful"? If you're not feeling this kind of satisfaction, consider incorporating some of the following strategies into your mix. They might just contribute to the lead generation boost you're looking for!

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It’s no secret that your sales efforts, and the target audiences you're trying to reach, don’t always see eye to eye. This disconnect is quite common, regardless of the size of your business. Fortunately, there are several remedies to alleviate the miscommunication. So, for your consideration, here are five tips to leverage the relationships with your customers and restore the balance of sales...

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Measuring your ROI (return on investment) is at the core of the success of your business. But it’s also much easier said than done. Of course getting concrete numbers about the performance of your team's efforts will help to improve your business, but how do you go about acquiring and analyzing that information? The short answer: Use your CRM to full capacity. Salesforce can help you multiply...

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This week we spoke to Russell Davis, a B2B Sales expert. Russell has 25+ years of experience working with startups & multi-billion dollar companies on direct sales & revenue growth strategy. We picked his brain to learn a few tips on Enterprise Sales, and to learn to what or to whom he owes his success to.

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5 Tips To Create Great "B2B" Welcome Emails Congratulations! Your new "B2B," or business-to-business, sales-email newsletter is a hit, and a growing number of subscribers are signing up every day. Don't drop the ball now! The first message you send them after registering, the welcome email, is critical to set the tone and lay the groundwork for a solid relationship... and future sale.

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5 Low-Budget Lead Generation Ideas As any marketer will tell you, having a great product isn't everything. It's just as important to create buzz around your product and company, and to generate strong leads that will translate into sales. This prospect can seem daunting if you're a business with limited resources, since you're expected to compete in a market full of established businesses,...

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