Technology has improved rapidly since the first computer was invented in 1946. In fact, who would have guessed 20 years ago that each of us would have major computing power in our pockets? For sales professionals and businesses, massive computing power and artificial intelligence (AI) are combining to help, make using Salesforce easier.
Here’s a challenge for you: Sift through five years of customer data. Look at what worked five years ago, 3 years ago, last year and last week. Now quantify the trends, and show your salespeople where the market is going today. Then go a little deeper and use that data to personalize engagements for every prospect.
Every year millions of data entry errors find their way into Salesforce.com data. You wouldn’t be the first executive in history to look for a contact name and see a street. Or to discover that reps are duplicating (or triplicating) efforts as they contact Rich, Richie and Richard Smith.