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The Rollio Blog: Roi

Improve your sales strategy today

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Leads. Your company can't sell or grow without them. They're like the map to the treasure, the road to selling success. But what if I were to tell you that generating leads is the easy part? That the real work comes in when it's time to do something with those leads?

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Today’s B2B buyers expect personalized service and flexible sales processes to help accommodate them. But funnel dynamics keep shifting and processes need to shift with them. For this reason, many are starting to think less about the sales process and more about the sales stack. That is, the technology stack that helps sales teams adapt their processes to drive results. If you answer “no” to...

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8 Lead Response Secrets to Help You Win

Buyers today do their homework before they talk to a salesperson. If they reach out to

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On most sales teams, innovation is a loaded word. It drives an expectation that the time lost to learn a new technology will take away from time used to sell. And that the innovation won’t pay off in results. Yet there’s one type of innovation that sales teams embrace. And the ROI is palpable.

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At first glance, this article’s headline may seem a bit strange. Most experts talk about the ROI of the CRM. But if you look carefully, you soon realize there are costs and benefits to every component.

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Everyone gets angry from time to time, but how you manage your anger is easily spotted by customers. Excessive anger -- and the inability to calm down -- can throw you off your game, and of course, cause serious health conditions. Think back to the last sales call you had, when you were just on point and saying everything right. Were you slick and in a good mood, or red and fuming? It is...

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Measuring your ROI (return on investment) is at the core of the success of your business. But it’s also much easier said than done. Of course getting concrete numbers about the performance of your team's efforts will help to improve your business, but how do you go about acquiring and analyzing that information? The short answer: Use your CRM to full capacity. Salesforce can help you multiply...

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